Madrid, Spain – November 27, 2025 – Haulotte Ibérica has been honored with the "Best People Lifting Machine" award at the prestigious Premios Potencia ceremony for its HA20E articulating boom lift. The event, organized by Interempresas Media, was held on November 20, 2025, at the Riyadh Air Metropolitano Stadium in Madrid, gathering over 350 construction, public works, and mining professionals.
The award highlights solutions that drive the industry forward by addressing modern technical, environmental, and operational challenges. The 2025 edition was noted as the most ambitious to date, celebrating innovation, efficiency, and the industry's commitment to attracting new talent.
The HA20E, a fully electric model from Haulotte's PULSEO range, was recognized for its high performance and contribution to reducing on-site emissions. Designed for versatility, it offers a working height of 20.5 meters, a horizontal outreach of 11.9 meters, and a lifting capacity of up to 350 kg with the Extra Reach feature. Its oscillating axle, differential lock, and 4-wheel drive provide excellent maneuverability on uneven terrain, making it suitable for both indoor and outdoor applications. The platform also integrates advanced safety and usability features, including driving assistance and a transport handle, ensuring quieter, cleaner, and more efficient operation.
The award was presented to Ivan Morodo and Luis Fernández of Haulotte Ibérica by Raúl Gomariz Pérez, CEO of GRUPO GOMARIZ. The distinction acknowledges the work of Haulotte's local teams and the group's ongoing innovation efforts in meeting market demands.
"We are truly honored to receive this award for the HA20E," said Ivan Morodo, General Manager of Haulotte Ibérica. "This recognition reflects our commitment to providing high-performance, safe, and sustainable equipment that supports the sector's energy transition, without compromising on the productivity needs of our customers."
The win reinforces Haulotte's position as a provider of innovative and sustainable solutions for the access industry.
